Professional Course: Marketing

詳盡課程說明

Our project based Professional Certificates programme gives you a unique learning experience to improve
your business skills and learn new strategies to enhance your career or further studies. Stafford House are the pioneers of the Professional Certificate programme and we have designed our offering in partnership
with top business academics to equip you for the challenges faced in the business word.

Student Outcomes:
•Understand key marketing concepts and
practices
•Understand a range of marketing styles
•Develop strategic marketing planning
techniques
•Develop a strategic marketing plan in
the English Language

SAMPLE SYLLABUS*

Week 1
•Define Marketing
•Designing Customer-Oriented Marketing
Strategies,
•The Art and Science of Satisfying
Customers
•Social Media: Living in the Connected
World
Student Deliverables: Course expectations
set, prepare and present a strategic plan
for a selected product, as a written paper
and an oral team presentation

Week 2
•Global Marketing
•Market Segmentation
•Targeting and Positioning,
•Product and Service Strategies
•Integrated Marketing Communications
•Advertising and PR
Student Deliverables: Students make
final decision for their product. Design
and conduct an online survey for potential
consumers. Field research task

Week 3
•Retailers, Wholesalers, and Direct
Marketers
•Pricing Strategies
Student Deliverables: Students create a
fictional company and decide on factors
needed that would allow the company to
expand to a foreign country

Week 4
•Final Presentations
•Final Project Team Papers
•Final Exam