General English + English for Marketing

詳盡課程說明

This course is for anyone who needs to develop the specialised language required for working in a marketing, advertising or public relations environment. Using authentic texts and analysing real companies, you will cover areas such as consumer behaviour, market research, branding, market trends, sales, digital marketing, negotiating with clients and suppliers, the language of persuasion, and making presentations.

Students will follow our General English programme during the morning for 20 lessons (15 hours) per week, followed by English for Marketing classes in the afternoons for a further 10 lessons (7.5 hours) per week.

Course content sample:-

New product development and branding
Defining the marketing objective
Interpreting market research reports
Marketing strategies
Presenting the marketing budget
Market segmentation
International customer communications
Adapting messages for new markets
Presenting the marketing plan
The language of positive and negative feedback
Giving feedback on the marketing plan
Public relations: creating the right message
Public relations: damage limitation when things go wrong
Market research
Focus group discussions
Explaining survey data
Emotive language for copywriting

We require students to have a minimum level of B1 to take this course.

General English has a maximum class size of 12, English for Marketing has a maximum class size of 6.